Our Family

    As the founder and artistic director of Heart & Soul Dance Company based in Asheville, NC, Melvin AC Howell brings the rhythm of creativity and the precision of marketing together on the stage and in the digital realm. With a background steeped in the art of dance and choreography, they've choreographed countless performances that have captivated audiences and earned acclaim.

    Beyond the dance floor, Melvin AC Howell is equally passionate about leveraging their expertise in marketing to help companies amplify their impact. With a keen understanding of audience engagement and a flair for storytelling, they specialize in crafting compelling narratives that resonate across diverse platforms.

    Melvin's journey as a dancer and choreographer has instilled in them a deep appreciation for the power of expression and connection. They believe that every brand has a unique story to tell, and they're committed to helping them share it with the world. Whether it's through captivating choreography or strategic marketing campaigns, they're dedicated to helping companies grow their reach and leave a lasting impression.